Customer needs

In my opinion, the three key needs that customers requires to be satisfied are; to be able to book a holiday destination that is suitable, to get value for money (get what you pay for), and to be able to share their experiences with other people.

The customer need for my product is that there is not currently a way for customers to share their positive experiences of their trip, whilst on their trip, or afterwards with the social world. People can not now search for a place in the world and get user generated content of real peoples experiences easily and quickly whilst enjoying the social media side of this process.

I am going to focus on the point of being able to share experiences with other people.

The most popular ways to do this nowadays are; Facebook, Instagram and emailing images which all using modern technologies which show that the traditional image sharing methods like printing off pictures and sending postcards are becoming less frequent and unnecessary as they are either more expensive, more time consuming or a combination of the two.

People have the desire to do things quickly and easily in the modern day and the need for this is reaching out to more unexpected audiences. Looking at the charts below it’s clear that the older generation cannot be ruled out fro using Facebook and in the next three years the amount of older people using the site is set to increase due to encouragement from family, friends and the increased marketing that surrounds social networking.

Therefore, my audience focus for my product will be on a mass audience, as the BBC is a mass broadcasting industry and it is required to fulfill the needs of a mass audience. I think  that the social online media has to follow this pattern and to share holiday experiences is a good way to get the ball rolling, as everyone goes on, and enjoys holidays, no matter far or near or how long they last for. 
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