Why my product is innovative

Overall my product is a progression and combination of what already exists. Although as of yet, there does not seem to be the combination of the products in order to create a new innovative product that relates to a specific topic, which in this case is holidays, but with the possibilities of expanding into other topics such as fashion, interior design and many more topics which have a collective audience.

• People have Facebook, where they like to look at what other people are doing, which is the need for surveillance of other peoples lives.
• People use twitter where they follow anybody, not necessarily their real life friends.Twitter has a sense of anonymity where it is not strange or unusual to interact with people who you do not always know, for example, celebrities.
• Instagram is a new social trend which has increased massively in the past 2 years since it's creation in October 2010.
• Blogs have always been and will continue to be a popular source of user created content and the concept recognises this in a context where the posts are much less detailed and shorter than a blog but it is the feeling of sharing experiences, which has an association with blogs; hence, attracting bloggers to the concept.

To summarise, my idea is primarily a mobile phone app, also with a website as a by product, which allows people to share holiday experiences with other people through the use of images and tagging images, using hashtags. People can search for hashtags of things they are interested in such as 'Buckingham Palace' then the most recent threads of buckingham palace will appear on feed. People could also search for descriptions of places through hashtags like 'boho' or 'modern' and people may have images of hotels they have stayed in with these descriptions and hashtags.

When you choose to see someones posts on your feed regularly you become one of their 'viewers'. E.g. How many viewers have you got? You can choose to be anybody's viewer (similarly to how you can follow anyone on twitter) This includes celebrities, friends and anyone from all over the world. Apart from the people you view the most popular posts will be displayed in everyones news feed. The most popular posts will be calculated on how many 'spreads', 'writes' and 'bites' that a post has (see below) and the posts the are most popular will also be tailored to you. So, the most popular posts that show on your news feed may be different to the most popular posts on somebody else's news feed.

When you choose to share something that someone has posted you are 'spreading' eg. I spread auntie gill's pictures from her trip to paris. By doing this everyone that you follow will also have 'Auntie Gill's' posts on their new feed with information of who shared the post which was originally posted by auntie Gill.

When you decide that you want to show someone you are 'viewing' that you like one of their posts you can 'write' E.g i'm going to write on auntie gills picture of the Eiffel Tower. This is the equivalent to giving comment and feedback on somebody's post and these comments can be seen by everyone who looks at that post.

If there is something you are very keen on and want to store in your favourites you 'bite' someones post and this will add that post to your favourites page in your profile, which is then accessible to anyone else who looks at your profile. Although when you bite something this does not appear to everyone else  on the network (unless they look on your profile). Biting is more discreet than 'spreading' and 'writing'. It just lets the poster know that you have seen and appreciate their post.

Before you upload an image it can be enhanced using software that is installed as part of the app which would include effects such as vinaigrette, cropping, selective colour change, sharpening/softening and greyscale.

This concept is not something that will effect the booking or the direct holiday experience but it will contribute to the post-trip experience. However, as the app is accessible anywhere with a 3G signal (the majority of the world) it could also take place whilst someone is away; causing debate about which process of the trip that my concept affects. I believe that as that exact event in the holiday has occurred it is then post-trip, or post-event. It has happened already and is in the past.

It allows people to share memories easily and this will encourage other to visit destinations that their viewers have been to. The general feel of the concept is planned to be positive as people are meant to share the good aspects of their holiday with others, it is not somewhere to criticise a destination. If a user feels as though a destination is being posted about in a negative light they can report the post as negative and this will be reviewed and if found fit, removed.
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